8 CHESTER - Residential Project
Our client, Turkois Designs, developed a new apartment complex in White Plains, NY. To support their sales and marketing efforts, we created a full set of CG renders and animations that showcased the different apartment layouts within the building. Beyond the architecture, we also designed the interiors, ensuring that potential buyers could visualize the apartments as warm, livable spaces even before construction was completed.
The Challenge
The key challenge was to present the variety of apartment layouts in a way that felt cohesive and appealing, while also highlighting the unique lifestyle each unit could offer. Since the goal was to sell the apartments before completion, the visuals needed to strike a balance between realism and aspiration — convincing buyers that this was not just a home, but an investment in quality living.
Our Solution
We produced a complete package of photorealistic renders across multiple apartment types, each carefully staged with tailored interior design concepts to match the target audience. Our team crafted living rooms, bedrooms, kitchens, and terraces with inviting atmospheres, selecting furniture and finishes that reflected both style and functionality.
The Results
The final visuals gave Turkois Designs powerful tools to present and market the apartments before construction, providing buyers with confidence and excitement about their future homes. The high-quality renders and animations not only supported sales but also elevated the overall branding of the development, positioning the project as modern, aspirational, and desirable.
