First video from a series of CG animations we are currently working on. For this new project we were asked by our UK based client, to create a series of minimalistic animations which showcased their furniture products in a realistic manner. For starters, we present the Harvard Range.
Here are a few images that illustrate the creative process we usually undergo in order to create a CG Animation. Aside from the obvious furniture modelling, some prop models where created to fill up the scenes. After that you will find the Animatic, which shows the client what the camera movements and compositions will look like. Then the material moodboard we’ve created from the materials that were sent to us.